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Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
Gupta, Harshita; Saumya Singh - In: International journal of Indian culture and business … 21 (2020) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10012510968
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Improving relations between business strategy and marketing tactics
Medarac, Hrvoje; Vignali, Gianpaolo; Vignali, Claudio - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10011616457
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The mix map modelling approach : research application ; a thought for the service industry
Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10010393565
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Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries
Belás, Jaroslav; Gavurova, Beata; Novotna, Lenka; … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 447-463
The main aim of the study is to examine the differences in the use of the marketing tools in the management of small and medium-sized enterprises in the Visegrád Group (V4) countries. The research was carried out via questionnaires, which were distributed to small and medium-sized firms in...
Persistent link: https://www.econbiz.de/10013368724
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A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon - In: Economics, management and financial markets 9 (2014) 4, pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014
Persistent link: https://www.econbiz.de/10012016663
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Marketing strategies for competitive advantage : structural equation modelling approach on agricultural sector industry in South India
Devakumar, G.; Barani, G. - In: International journal of business excellence 9 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011626884
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Using metaphors as a tool for creative strategic sense-making
Kolar, Tomaž - In: Economic and business review : EBR 14 (2012) 4, pp. 275-297
Persistent link: https://www.econbiz.de/10011613650
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Do small craft businesses need strategic marketing to survive?
Makhitha, K. M. - In: Investment management and financial innovations 13 (2016) 2, pp. 399-404
Persistent link: https://www.econbiz.de/10011665711