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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
17,111
Marketing management
16,522
Produktentwicklung
10,032
New product development
9,194
Innovation
5,603
Innovationsmanagement
4,275
Innovation management
4,138
Marketing
3,738
Theorie
3,707
Theory
3,688
Consumer behaviour
3,468
Konsumentenverhalten
3,450
Produktlebenszyklus
2,929
Product life cycle
2,769
Deutschland
2,323
Relationship marketing
2,258
Beziehungsmarketing
2,251
Germany
2,237
USA
2,106
United States
2,037
Brand management
1,548
Markenführung
1,539
Unternehmenserfolg
1,500
Firm performance
1,490
Online-Marketing
1,236
Internet marketing
1,196
Produktgestaltung
1,195
Strategic management
1,154
SME
1,150
Gentechnisch erzeugtes Produkt
1,149
KMU
1,148
Genetically modified product
1,139
Product design
1,133
Social Web
979
Social web
978
Lieferantenmanagement
936
Supplier relationship management
936
Marktforschung
839
Erfolgsfaktor
804
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Undetermined
381
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121
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Book / Working Paper
752
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705
Journal
2
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Article in journal
596
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137
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113
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91
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91
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82
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73
Collection of articles of several authors
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Sammelwerk
72
Graue Literatur
55
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Case study
51
Fallstudie
51
Bibliografie enthalten
50
Bibliography included
50
Aufsatzsammlung
48
Working Paper
32
Arbeitspapier
31
Guidebook
18
Ratgeber
18
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14
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11
Handbook
8
Handbuch
8
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8
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7
Fallstudiensammlung
7
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7
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7
Collection of articles written by one author
5
Sammlung
5
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4
Einführung
4
Festschrift
4
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3
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3
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3
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2
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1,113
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335
Undetermined
8
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3
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1
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Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Kuß, Alfred
6
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Percy, Larry
5
Ryan, Damian
5
Varadarajan, Rajan
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Im, Subin
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Kim, Namwoon
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Park, Young Won
4
Peterson, Robert A.
4
Proctor, Tony
4
Proff, Heike
4
Sabel, Hermann
4
Schaper, Thorsten
4
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Springer Fachmedien Wiesbaden
5
Information Resources Management Association
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Springer-Verlag GmbH
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Business Review Press
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Kassel University Press GmbH
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
UVK Verlagsgesellschaft mbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Hamburg
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
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Published in...
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Journal of business research : JBR
36
SpringerLink / Bücher
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
22
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
10
Springer eBook Collection
10
Journal of the Academy of Marketing Science
9
Lehrbuch
9
The journal of business & industrial marketing
9
Business horizons
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of business and globalisation : IJBG
7
California management review
6
International marketing review
6
Journal of business strategy
6
Springer eBook Collection / Business and Economics
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
International journal of innovation management
5
Macquarie economics research papers
5
Management decision : MD
5
Marketing intelligence & planning
5
Research
5
Schriftenreihe Strategisches Management
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
European management journal
4
International journal of business excellence
4
International journal of production economics
4
International journal of project management : the journal of The International Project Management Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology management : IJTM
4
Journal for global business advancement : JGBA
4
Journal of communication management : an international journal
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
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Source
All
ECONIS (ZBW)
1,412
USB Cologne (EcoSocSci)
45
EconStor
2
Showing
1
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10
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1,459
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date (oldest first)
1
Strategic orientations and mass customisation capability : the moderating effect of product life cycle
Wang, Qiang
;
Wang, Zhiqiang
;
Zhao, Xiande
- In:
International journal of production research
53
(
2015
)
17
,
pp. 5278-5295
Persistent link: https://www.econbiz.de/10011389910
Saved in:
2
Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...
Heiler, Florian
;
Schmalnauer, Martina
;
Schmutz, Petra
; …
-
2009
Persistent link: https://www.econbiz.de/10003809534
Saved in:
3
Impact of industry incumbency and product newness on pioneer leadtime
Kim, Namwoon
;
Min, Sungwook
- In:
Journal of management : JOM
38
(
2012
)
2
,
pp. 695-718
Persistent link: https://www.econbiz.de/10009509679
Saved in:
4
Innovating firms' strategic signaling along the innovation life cycle : the standards war context
Dao, Viet
;
Zmud, Robert W.
- In:
Journal of engineering and technology management : JET-M
30
(
2013
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10010128327
Saved in:
5
Neue Entwicklungen in der Unternehmensorganisation
Spath, Dieter
(
ed.
);
Westkämper, Engelbert
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011690090
Saved in:
6
Lifecycle-Gestaltung in der Automobilindustrie : Ansatzpunkte für das Marketing und Evaluierung aktueller Strategien
Weisz, André
-
2007
Persistent link: https://www.econbiz.de/10013430913
Saved in:
7
Dynamisches Pricing über den
Produktlebenszyklus
: eine Modellierung am Beispiel der Automobilindustrie
Schwickart, Timo
-
2009
Persistent link: https://www.econbiz.de/10003893078
Saved in:
8
The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd
;
Anokhin, Sergey
;
Kretinin, Andrey
; …
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
Saved in:
9
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
10
Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing
;
Jiang, Yanxin
;
Zhu, Miao
- In:
Journal of advances in management research : JAMR
12
(
2015
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
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