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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10000613145
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The brand gap : how to bridge the distance between business strategy and design ; a whiteboard overview
Neumeier, Marty - 2003 - 1. ed.
Persistent link: https://www.econbiz.de/10004765745
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003679802
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009406955
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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Achieving sustainable competitive advantage through brand makeover
Khan, Kalim; Panwar, Tapish - In: The marketing review 19 (2019) 3/4, pp. 213-234
Persistent link: https://www.econbiz.de/10012299789