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~subject:"Strategisches Management"
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Strategisches Management
Advertising
22
Werbung
20
Consumer behaviour
15
Marketing
15
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14
Advertising effects
12
Werbewirkung
12
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Cultural identity
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Customer satisfaction
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Dienstleistungsqualität
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Forschung
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English
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Ford, John B.
6
Ibrahim, Essam
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West, Douglas C.
4
Ford, John
2
West, Douglas
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Hollis, Nigel
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Kirchner, Theresa A.
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Montecchi, Matteo
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Mueller, Barbara
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Taylor, Charles Raymond
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West, Douglas S.
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Journal of advertising research
1
Leadership in nonprofit organizations ; Vol. 1
1
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
2
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1
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
2
The arts and nonprofit organizations
Kirchner, Theresa A.
;
Ford, John B.
-
2011
Persistent link: https://www.econbiz.de/10008808666
Saved in:
3
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
4
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
6
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
7
Strategic marketing : creating competitive advantage
West, Douglas
-
2006
Persistent link: https://www.econbiz.de/10004526111
Saved in:
8
Strategic marketing : creating competitive advantage
West, Douglas
;
Ford, John
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10004953528
Saved in:
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