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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C. - In: Qualitative market research : an international journal 19 (2016) 3, pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
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Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 2, pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
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Creating and managing superior customer value
Woodside, Arch G. (contributor) - 2009 - Repr.
Persistent link: https://www.econbiz.de/10003778110
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Implemented strategies in business-to-business contexts
Woodside, Arch G.; Pattinson, Hugh M.; Montgomery, David B. - In: Business-to-business marketing management : strategies, …, (pp. 323-355). 2012
Persistent link: https://www.econbiz.de/10009532700
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Guest editorial: Sense making, dilemmas, and solutions in strategic management
Woodside, Arch G. (contributor) - In: International journal of business and economics 12 (2013) 2, pp. 91-95
Persistent link: https://www.econbiz.de/10010236048
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Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G. - In: New insights on trust in business-to-business …, (pp. 121-157). 2019
Persistent link: https://www.econbiz.de/10012405632
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Tourism sensemaking : strategies to give meaning to experience
Woodside, Arch G. (contributor) - 2011 - 1st ed
This volume examines current tourism assessment perspectives and practices. The volume examines importance-performance analysis to discern cultural differences in image perceptions, network analysis methods for modelling tourism inter-organizational systems, and tools for overcoming bad...
Persistent link: https://www.econbiz.de/10012049852