The concept of competency-based management has gone from a new technique to a common practice in the 35 years since David McClelland (1973) first proposed them as a critical factor of employees' performance. Today, almost every organization small or large uses some form of competency-based human...

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing...