Lamberti, Lucio; Paladino, Angela - In: The international journal of business science & applied … 8 (2013) 1, pp. 1-15
Service Dominant Logic (SDL) has been the subject of great conceptual debate over the past years. We are now clearly at a crossroad where application is required to cement its practical relevance to the organization and its performance. This paper extends the SDL debate, as founded by Vargo and...
