Similar Search Results

The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 61-77

Persistent link: https://www.econbiz.de/10011429264

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

Theoretical underpinnings of research in strategic marketing : a commentary

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36

Persistent link: https://www.econbiz.de/10011996666

Industrial marketing : can strategic marketing be applied to subcontracting?

Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37

Persistent link: https://www.econbiz.de/10010248358

Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding

Vierula, Markku - 2024

PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING...