Scheers, Louise van; Makhitha, Khathutshelo Mercy - In: Foundations of Management : the journal of Warsaw … 8 (2016) 1, pp. 243-250
Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South...