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Strategisches Management
SME
51,982
KMU
51,466
Marketingmanagement
17,195
Marketing management
16,604
Deutschland
9,116
Klein- und Mittelbetrieb
8,516
Germany
7,919
Unternehmenserfolg
6,007
Firm performance
5,923
Innovation
5,337
Entrepreneurship
4,650
Theorie
4,455
Theory
4,431
Entrepreneurship approach
4,395
Unternehmensgründung
3,974
Marketing
3,958
USA
3,913
Unternehmensfinanzierung
3,866
Corporate finance
3,818
Business start-up
3,744
United States
3,722
SMEs
3,332
Innovationsmanagement
3,279
Innovation management
3,111
Consumer behaviour
2,786
Konsumentenverhalten
2,779
Strategic management
2,771
Globalisierung
2,572
Globalization
2,538
Relationship marketing
2,362
Beziehungsmarketing
2,359
Indien
2,207
India
2,189
EU-Staaten
2,121
EU countries
2,109
Industrie
1,867
Unternehmensnetzwerk
1,843
Business network
1,839
Großbritannien
1,814
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Undetermined
883
Free
368
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Article
1,860
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1,436
Journal
11
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1,403
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415
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132
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Graue Literatur
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96
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93
Textbook
82
Bibliografie enthalten
74
Bibliography included
74
Ratgeber
52
Guidebook
51
Arbeitspapier
46
Working Paper
46
Dissertation u.a. Prüfungsschriften
35
Konferenzschrift
23
Handbook
17
Handbuch
17
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12
Reprint
12
Fallstudiensammlung
11
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10
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10
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9
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8
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7
Glossar enthalten
7
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7
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English
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German
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Kraus, Sascha
20
Aaker, David A.
12
Piercy, Nigel
12
Fueglistaller, Urs
11
Mazzarol, Tim
11
Reboud, Sophie
11
Bruhn, Manfred
10
Francioni, Barbara
9
Keuper, Frank
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Cravens, David W.
8
Etemad, Hamid
8
Ghobadian, Abby
8
Musso, Fabio
8
O'Regan, Nicholas
8
Raymond, Louis
8
Tomczak, Torsten
8
Becker, Wolfgang
7
Day, George S.
7
Kohtamäki, Marko
7
Lambin, Jean-Jacques
7
Meyer, Jörn-Axel
7
Morschett, Dirk
7
Parnell, John A.
7
Simon, Hermann
7
Vrontis, Demetris
7
Zahoor, Nadia
7
Franco, Mário
6
Harms, Rainer
6
Hilbig, Heino
6
Kuß, Alfred
6
Schauf, Malcolm
6
Schunk, Henrik A.
6
Weissman, Arnold
6
Agyapong, Ahmed
5
Ahlert, Dieter
5
Baporikar, Neeta
5
Büchler, Jan-Philipp
5
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Springer Fachmedien Wiesbaden
20
Information Resources Management Association
7
Verlag Dr. Kovač
5
Edward Elgar Publishing
4
IGI Global
4
Books on Demand GmbH <Norderstedt>
3
Campus Verlag
3
Erich-Schmidt-Verlag
3
Springer-Verlag GmbH
3
DePaul University / College of Commerce
2
Droege & Comp. <Düsseldorf>
2
Duncker & Humblot
2
Fraunhofer-Institut für System- und Innovationsforschung
2
GABAL-Verlag GmbH
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Sozialwissenschaftliche Forschung <München>
2
Josef Eul Verlag GmbH
2
Linde Verlag
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
UVK Verlagsgesellschaft mbH
2
Ulmer Forum <1997, Ulm>
2
Verlag Franz Vahlen
2
World Bank Group
2
AMACOM
1
Academy of International Business / UK Chapter
1
American Marketing Association
1
Asia Research Centre <Sankt Gallen>
1
Beratergruppe Strategie
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
De Gruyter Oldenbourg
1
Deloitte-Mittelstandsinstitut <Bamberg>
1
Deutscher Manager-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Energie
1
Dr. Rainer Hampp <Firma>
1
Eidgenössische Technische Hochschule Zürich
1
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SpringerLink / Bücher
58
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
25
International journal of entrepreneurship and small business
21
Journal of small business strategy
20
Planung in kleinen und mittleren Unternehmen
20
Europäische Hochschulschriften / 5
18
Gabler Edition Wissenschaft
17
Springer eBook Collection
17
International small business journal : researching entrepreneurship
15
Technology analysis & strategic management
15
Management decision : MD
14
Business strategy and the environment
13
Journal of business strategy
13
Technological forecasting & social change : an international journal
13
European journal of marketing : EJM
12
Handbook of research on strategic management in small and medium enterprises
12
International entrepreneurship and management journal
12
Journal of small business and enterprise development
12
International journal of business and globalisation : IJBG
11
International journal of entrepreneurship and innovation management
11
Strategien von kleinen und mittleren Unternehmen
11
The journal of business & industrial marketing
11
Business horizons
10
International journal of management & enterprise development : IJMED
10
International marketing review
10
Journal of open innovation : technology, market, and complexity
10
Lehrbuch
10
Springer eBook Collection / Business and Management
10
Cogent business & management
9
International business review : the official journal of the European International Business Academy
9
Small business economics : an entrepreneurship journal
9
Administrative Sciences : open access journal
8
European research studies
8
International journal of globalisation and small business : IJGSB
8
Journal of strategy and management
8
Journal of the Academy of Marketing Science
8
Long range planning : LRP ; international journal of strategic management
8
Premier reference source
8
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Source
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ECONIS (ZBW)
3,143
USB Cologne (EcoSocSci)
156
OLC EcoSci
6
EconStor
2
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date (oldest first)
1
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
2
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
3
Niche marketing strategies for business growth : an experiential journey
Kautish, Pradeep
- In:
Cases on consumer-centric marketing management
,
(pp. 167-186)
.
2014
Persistent link: https://www.econbiz.de/10009785267
Saved in:
4
Strategisches Nischenmanagement : Entstehung und Bearbeitung von Marktnischen
Danner, Marc
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001706399
Saved in:
5
Nischenpolitik für Produktionsunternehmen der Bundesrepublik Deutschland
Knieß, Michael
-
1992
Persistent link: https://www.econbiz.de/10009130449
Saved in:
6
Dealing with resource disadvantage : generic strategies for SMEs
Lee, Khai S.
;
Lim, Guan-hua
;
Tan, Soo J.
- In:
Small business economics : an entrepreneurship journal
12
(
1999
)
4
,
pp. 299-311
Persistent link: https://www.econbiz.de/10001425976
Saved in:
7
Is small really beautiful? : a review of the concept of niches in innovation
Coles, Anne-Marie
;
Piterou, Athena
;
Sentic, Anton
- In:
Technology analysis & strategic management
30
(
2018
)
8
,
pp. 895-908
Persistent link: https://www.econbiz.de/10011911813
Saved in:
8
Mit
Nischenstrategie
zur Marktführerschaft : [1]
2000
Persistent link: https://www.econbiz.de/10004603159
Saved in:
9
The evolution of hidden champions as niche entrepreneurs
Lehmann, Erik
;
Schenkenhofer, Julian
-
2023
Persistent link: https://www.econbiz.de/10014334925
Saved in:
10
Mit
Nischenstrategie
zur Marktführerschaft : Strategie-Handbuch für mittelständische Unternehmen
Mewes, Wolfgang
(
contributor
)
Persistent link: https://www.econbiz.de/10004673918
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