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Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
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The impacts internet implementation strategy on marketing competency of Thai SMEs
Chaveerug, Aukkaradej; Khunthong, Sommai - In: Journal of international business and economics : JIBE 11 (2011) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10009260804
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E-business : strategic thinking and practice
Canzer, Brahm - 2003
Persistent link: https://www.econbiz.de/10001702748
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Strategic affiliate marketing
Goldschmidt, Simon; Junghagen, Sven; Harris, Uri - 2003
Persistent link: https://www.econbiz.de/10001779040
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Models of Internet market share strategic planning for e-market systems
Okoli, Chitu - 2016
This study investigates the critical factors that support establishing high market share for Internet-based businesses … factors that have been identified in literature that would be expected to contribute to market share of Internet …-based businesses. These include Internet advertising, shopping agents, customer loyalty and trust, among others. Finally, the study …
Persistent link: https://www.econbiz.de/10012987176
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Exclusionary strategies and the rise of winner-takes-it-all markets on the Internet
Kuchinke, Björn A.; Vidal, Miguel - In: Telecommunications policy : the international journal … 40 (2016) 6, pp. 582-592
Persistent link: https://www.econbiz.de/10011621522
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Can brick-and-mortar retailers successfully become multichannel retailers?
Agnihotri, Arpita - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10010503347
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Strategic management between company and nonprofit organization : marketing channel evolution
Oheki, Jun - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003359350