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Product strategy and management

Baker, Michael J.; Baker, Michael John; Hart, Susan - 2007 - 2nd ed.

Persistent link: https://www.econbiz.de/10003399076

Marketing strategy and management

Baker, Michael J.; Baker, Michael John - 1985

Persistent link: https://www.econbiz.de/10000559830

The marketing dilemma

Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116

Persistent link: https://www.econbiz.de/10010198171

Marketing strategy and management

Baker, Michael John - 2007 - 4th ed

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations

Persistent link: https://www.econbiz.de/10003401755

Marketing strategy and management

Baker, Michael John - 1992 - 2. ed.

Persistent link: https://www.econbiz.de/10004141058

Marketing strategy and management

Baker, Michael John - 2002 - 3. ed., [repr.]

Persistent link: https://www.econbiz.de/10004713400

Marketing strategy and management

Baker, Michael John - 2007 - 4. ed.

Persistent link: https://www.econbiz.de/10004882165

Marketing strategy and management

Baker, Michael John - 2000 - 3. ed.

Persistent link: https://www.econbiz.de/10009606068