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Loyalty towards telco service providers : the fundamental role of consumer brand engagement

Say Keat Ooi; Yeap, Jasmine A. L.; Low, Zoann - In: European business review 34 (2022) 1, pp. 85-102

Persistent link: https://www.econbiz.de/10013164648

The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty

Ju, Yongwook; Jang, Soocheong - In: International journal of hospitality management 108 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10013482202

Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy

Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230

Persistent link: https://www.econbiz.de/10013257353

A contingency model in establishing brand loyalty : relationship age as a moderator

Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10014225818

The sway of sports shoe brand personality on brand loyalty considering gender as a moderator

Kumar, Satinder; Kumar, Anil - In: International journal of business and emerging markets … 15 (2023) 3, pp. 240-266

Persistent link: https://www.econbiz.de/10014312876

The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment

Soleimani, Maryam; Dana, Leo Paul; Aidin, Salamzadeh; … - In: Journal of Asian business and economic studies : JABES 30 (2022) 2, pp. 143-163

Persistent link: https://www.econbiz.de/10014287976

The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 458-473

Persistent link: https://www.econbiz.de/10013369184

Emotional intelligence and consumer decision-making styles : the mediating role of brand trust and brand loyalty

Kankam, George; Charnor, Isaac Tetteh - In: Future Business Journal 9 (2023), pp. 1-11

This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on...

Persistent link: https://www.econbiz.de/10014381358