Narrow search
Showing 1 - 10 of 4,181
Cover Image
Effective factors of Social Customer Knowledge Management (SCKM) in Organisations : study of electronic service providers in Iran
Lak, Behzad; Rezaeenour, Jalal - In: Journal of information & knowledge management : JIKM 16 (2017) 2, pp. 1750014-1-24
Persistent link: https://www.econbiz.de/10011754272
Cover Image
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Cover Image
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Cover Image
User integration in social media : an empirical analysis
Wirtz, Bernd W.; Nitzsche, Philipp T.; Ullrich, Sebastian - In: International journal of electronic business 11 (2014) 1, pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Cover Image
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Cover Image
A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.; Ng, K. K. H.; Chan, Hing Kai; Choy, … - In: Journal of air transport management 73 (2018), pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
Cover Image
Success factors of brand community management in social media
Göttel, Vincent; Wirtz, Bernd W.; Langer, Paul F. - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Cover Image
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Cover Image
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Cover Image
The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song; Liew, Chee Yoong; Muthaloo Subramaniam; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10015064018