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Factors affecting brand values of private universities : a case study of Ho Chi Minh City University of Technology (HUTECH)
Le, Quang Hung - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 159-167
Persistent link: https://www.econbiz.de/10012033745
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Factors affecting students' decision to select private universities in Vietnam
Le Hung Quang - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 4, pp. 235-245
Persistent link: https://www.econbiz.de/10012667578
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Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak; Anuj - In: International journal of business innovation and … 28 (2022) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
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Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo; Hünermund, Ute - In: Journal of marketing for higher education 26 (2016) 2, pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
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Brand name and customers' intention
Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
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The role of brand experience and student engagement in the creation of brand equity in a higher education context
Muhammad Waqas - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 451-474
Persistent link: https://www.econbiz.de/10013417411
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
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The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.; Yerger, David B. - In: Services marketing quarterly 36 (2015) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
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Factors affecting Pakistan's university students' purchase intention towards foreign apparel brands
Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14
This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel brands. Purchase intention is explained in terms of general consumer variables (normative influence, consumer confidence) and brand specific variables (perceived quality,...
Persistent link: https://www.econbiz.de/10010240410