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~subject:"Suchmaschine"
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Suchmaschine
Werbung
13,893
Online-Marketing
13,237
Internet marketing
13,121
Advertising
11,366
Consumer behaviour
6,764
Konsumentenverhalten
6,647
Social Web
6,011
Social web
6,004
Werbewirkung
4,735
Advertising effects
4,665
Brand management
2,208
Electronic Commerce
2,193
Markenführung
2,189
Online-Handel
2,062
Online retailing
2,059
E-commerce
2,048
Viral marketing
1,843
Virales Marketing
1,840
Marketingmanagement
1,707
Relationship marketing
1,694
Beziehungsmarketing
1,687
Marketing management
1,680
Theorie
1,674
Theory
1,635
Marketing
1,632
Internet
1,500
advertising
1,409
Deutschland
1,378
USA
1,377
Markenimage
1,292
Brand image
1,288
United States
1,213
Germany
912
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908
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872
social media
853
Markenartikel
820
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751
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English
644
German
85
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Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
10
Ghose, Anindya
9
Jansen, Bernard J.
9
Chen, Jianqing
8
Goldmanis, Maris
8
Sayedi, Amin
8
Whinston, Andrew B.
8
Yang, Sha
8
Pal, Pallavi
7
Sapi, Geza
7
Yang, Yanwu
7
Shakhgildyan, Ksenia
6
Simonov, Andrey
6
Suleymanova, Irina
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Edelman, Benjamin
5
Hosanagar, Kartik
5
Lammenett, Erwin
5
Long, Fei
5
Stepanchuk, Tanja
5
Viswanathan, Siva
5
Xu, Lizhen
5
Yao, Song
5
Abhishek, Vibhanshu
4
Abrams, Zoë
4
Agarwal, Ashish
4
Ceyp, Michael
4
Cornière, Alexandre de
4
Gerstmeier, Eva
4
Ghosh, Arpita
4
Gong, Jing
4
Grewenig, Elisabeth
4
Katona, Zsolt
4
Kim, Dongwoo
4
Lergetporer, Philipp
4
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Springer Fachmedien Wiesbaden
5
Campus Verlag
1
Faktenkontor <Hamburg>
1
Galileo Press
1
Monopolkommission
1
National Bureau of Economic Research
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
epubli GmbH
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
SpringerLink / Bücher
7
Discussion papers / CEPR
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Management information systems : mis quarterly
5
Marketing science
5
Quantitative marketing and economics : QME
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
NET Institute Working Paper
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Discussion paper / Centre for Economic Policy Research
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
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Source
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ECONIS (ZBW)
713
USB Cologne (EcoSocSci)
12
EconStor
2
BASE
1
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1
Integration and search engine bias
Cornière, Alexandre de
;
Taylor, Greg
-
2013
Persistent link: https://www.econbiz.de/10009732787
Saved in:
2
Integration and search engine bias
Cornière, Alexandre de
;
Taylor, Greg
- In:
The Rand journal of economics
45
(
2014
)
3
,
pp. 576-597
Persistent link: https://www.econbiz.de/10010423876
Saved in:
3
Correlation of common knowledge variables and search engine marketing elements
Girčys, Aurimas Paulius
- In:
International journal of business and emerging markets …
7
(
2015
)
2
,
pp. 170-185
Persistent link: https://www.econbiz.de/10011407237
Saved in:
4
Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
Saved in:
5
First-price auctions in online display
advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
6
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
7
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
8
Online
advertising
as passive search
Ursu, Raluca
;
Simonov, Andrey
;
An, Eunkyung
-
2021
Persistent link: https://www.econbiz.de/10012517681
Saved in:
9
Internet: liability of search engine providers and advertisers for use of keywords in sponsored links
De Freitas, Ian
;
Headdon, Toby
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 76-77
Persistent link: https://www.econbiz.de/10003763984
Saved in:
10
Paid placement :
advertising
and search on the internet
Chen, Yongmin
;
He, Chuan
- In:
The economic journal : the journal of the Royal …
121
(
2011
)
556
,
pp. 309-328
Persistent link: https://www.econbiz.de/10009381738
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