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~subject:"Suchmaschine"
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Suchmaschine
Online-Marketing
13,142
Internet marketing
13,026
Werbewirkung
7,991
Advertising effects
7,765
Konsumentenverhalten
6,985
Consumer behaviour
6,979
Social Web
5,949
Social web
5,942
Werbung
4,344
Advertising
4,302
Markenführung
2,467
Brand management
2,465
Electronic Commerce
2,145
Online-Handel
2,051
Online retailing
2,048
E-commerce
2,004
Viral marketing
1,857
Virales Marketing
1,855
Markenimage
1,716
Beziehungsmarketing
1,707
Relationship marketing
1,703
Brand image
1,698
Marketingmanagement
1,525
Marketing management
1,509
Internet
1,323
USA
1,090
United States
1,081
Deutschland
1,036
Germany
983
Theorie
966
Theory
959
Website
896
Marketing
879
Social media
873
Brand
866
Markenartikel
855
social media
842
Search engine
708
Market definition
608
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174
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Article
422
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301
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Article in journal
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Aufsatz in Zeitschrift
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81
Book section
81
Graue Literatur
60
Non-commercial literature
60
Arbeitspapier
56
Working Paper
56
Hochschulschrift
21
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20
Ratgeber
20
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12
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9
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9
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6
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Sammelwerk
6
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3
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3
Elektronischer Datenträger als Beilage
3
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3
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3
Advisory report
1
Collection of articles written by one author
1
Company information
1
Firmeninformation
1
Gutachten
1
Handbook
1
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1
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1
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1
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1
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Language
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English
637
German
87
Author
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Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
10
Ghose, Anindya
9
Jansen, Bernard J.
9
Goldmanis, Maris
8
Sayedi, Amin
8
Yang, Sha
8
Chen, Jianqing
7
Pal, Pallavi
7
Whinston, Andrew B.
7
Yang, Yanwu
7
Shakhgildyan, Ksenia
6
Simonov, Andrey
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Edelman, Benjamin
5
Hosanagar, Kartik
5
Lammenett, Erwin
5
Long, Fei
5
Sapi, Geza
5
Stepanchuk, Tanja
5
Viswanathan, Siva
5
Yao, Song
5
Abhishek, Vibhanshu
4
Abrams, Zoë
4
Agarwal, Ashish
4
Ceyp, Michael
4
Cornière, Alexandre de
4
Gerstmeier, Eva
4
Ghosh, Arpita
4
Gong, Jing
4
Grewenig, Elisabeth
4
Katona, Zsolt
4
Kim, Dongwoo
4
Lergetporer, Philipp
4
Li, Beibei
4
Li, Xiaoling
4
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Springer Fachmedien Wiesbaden
5
Campus Verlag
1
Faktenkontor <Hamburg>
1
Galileo Press
1
Monopolkommission
1
National Bureau of Economic Research
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Verlag Dr. Kovač
1
epubli GmbH
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
SpringerLink / Bücher
7
Discussion papers / CEPR
6
Journal of electronic commerce research : JECR
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
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Source
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ECONIS (ZBW)
713
USB Cologne (EcoSocSci)
9
BASE
1
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1
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
2
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
3
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
Saved in:
4
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
5
Internet: liability of search engine providers and advertisers for use of keywords in sponsored links
De Freitas, Ian
;
Headdon, Toby
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 76-77
Persistent link: https://www.econbiz.de/10003763984
Saved in:
6
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
7
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
8
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
9
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
10
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
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