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The dimensions of industrial marketing strategy
Valla, Jean-Paul; Turnbull, Peter W. - In: Strategies for international industrial marketing : the …, (pp. 265-289). 2013
Persistent link: https://www.econbiz.de/10009689241
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The strategic role of industrial marketing management
Turnbull, Peter W.; Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 250-264). 2013
Persistent link: https://www.econbiz.de/10009689242
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W. (contributor);  … - 2013 - [Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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Business-to-business marketing : strategies and implementation
Michel, Daniel; Naudé, Peter; Salle, Robert; Valla, … - 2002
Persistent link: https://www.econbiz.de/10001631328
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Business-to-business marketing: organizational buying behaviour, relationships and networks
Turnbull, Peter W.; Leek, Sheena - In: The marketing book, (pp. 142-170). 2003
Persistent link: https://www.econbiz.de/10001725140
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Buyer-supplier relations in the UK automotive industry : strategic implications of the Japanese manufacturing model
Turnbull, Peter J. - In: Strategic management journal 13 (1992) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10001136742