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Sheth, Jagdish N. (contributor); … - 2000 - Online-Ausg.

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing

Persistent link: https://www.econbiz.de/10013207905

Revitalizing relationship marketing

Sheth, Jagdish N. - In: The journal of services marketing 31 (2017) 1, pp. 6-10

Persistent link: https://www.econbiz.de/10011615581

The impact of the product to service shift in industrial markets and the evolution of the sales organization

Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-269

Persistent link: https://www.econbiz.de/10003713059

Relationship management

Sheth, Jagdish N.; Sharma, Arun - In: Handbook of global supply chain management, (pp. 361-371). 2007

Persistent link: https://www.econbiz.de/10003393961

The price-quality-value relationship

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009238856

B2B branding in emerging markets : a sustainability perspective

Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88

Persistent link: https://www.econbiz.de/10011422752

Does relationship marketing matter in online retailing? : a meta-analytic approach

Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217

Persistent link: https://www.econbiz.de/10011453218

Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]

Sheth, Jagdish N. (contributor); … - 1996

Persistent link: https://www.econbiz.de/10000984485

Handbook of relationship marketing

Sheth, Jagdish N. (ed.) - 2000

Persistent link: https://www.econbiz.de/10001421986

Where the twain shall meet? : a study of best practices to resolve retailer-supplier acrimony in post-audit recovery of trade promotion dollars

Parvatiyar, Atul; Moorthy, Janakiraman; Donthu, Naveen - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 89-107

Persistent link: https://www.econbiz.de/10012258191