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~subject:"Supplier relationship management"
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Supplier relationship management
Marketingtheorie
3,040
Marketing theory
2,941
Marketing
844
Theorie
615
Theory
612
Marketingmanagement
554
Marketing management
544
Absatztheorie
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336
Consumer behaviour
335
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335
Relationship marketing
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Beziehungsmarketing
300
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Service-Dominant Logic
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214
History of economic thought
203
Ökonomische Ideengeschichte
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123
Customer integration
110
Kundenintegration
110
Dienstleistungsmarketing
102
Services marketing
102
B-to-B-Marketing
99
Business-to-business marketing
99
Lieferantenmanagement
88
Kundenwert
78
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77
Internationales Marketing
73
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Lusch, Robert F.
3
Vargo, Stephen L.
3
Doorn, Jenny van
2
Douven, Salima S.
2
Frow, Pennie
2
Grönroos, Christian
2
Hughes, Tim
2
Jacob, Frank
2
Johnston, Wesley J.
2
Koppelmann, Udo
2
Lindgreen, Adam
2
Lucco, Andreas
2
Palmatier, Robert W.
2
Payne, Adrian
2
Schwencke, Moritz
2
Sheth, Jagdish N.
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vafeas, Mario
2
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1
Ahonen, Toni
1
Anderson, James C.
1
Arnold, Todd J.
1
Bahn, Kenneth D.
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Baumann, Jasmin
1
Baumgarth, Carsten
1
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Bilińska-Reformat, Katarzyna
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Chatterjee, Sharmila C.
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Chiu, Hung-Chang
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Cockayne, David
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1
Cova, Bernard
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Dalli, Daniele
1
DeLeon, Anthony J.
1
Di Benedetto, C. Anthony
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Dibb, Sally
1
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Cranfield School of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
21
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
5
Journal of business-to-business marketing
5
Marketing theory
5
SpringerLink / Bücher
3
European journal of marketing : EJM
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
The impact of theory on representations of the consumer and the marketing organisation
2
The journal of services marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science / Angewandte Marketingforschung
1
Basler Schriften zum Marketing
1
Developing digital marketing : relationship perspectives
1
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
1
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1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
History of marketing thought ; Volume 2
1
International journal of retail and distribution management
1
International journal of services and operations management
1
Inventi impact: retailing & consumer services
1
Journal of Business & Industrial Marketing
1
Journal of business logistics
1
Journal of business market management : JBM
1
Journal of customer behaviour
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research
1
Journal of service management
1
Macmillan business
1
Management decision : MD
1
Marketing and multicultural diversity
1
Marketing-mix strategies - product strategy and promotion strategy
1
Planung in kleinen und mittleren Unternehmen
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Research series / Erasmus University Rotterdam
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
Springer eBook Collection / Business and Economics
1
The journal of business & industrial marketing
1
The marketing book
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ECONIS (ZBW)
88
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1
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
2
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
3
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
4
Anbieterseitige Kündigung von Kundenbeziehungen : empirische Erkenntnisse und praktische Implikationen zum Kündigungsmanagement
Lucco, Andreas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003757606
Saved in:
5
Forces impinging on long-term business-to-business relationships in the United States : an historical perspective
Keep, William W.
;
Hollander, Stanley C.
;
Dickinson, Roger
-
2008
Persistent link: https://www.econbiz.de/10003644092
Saved in:
6
Developing a model of reciprocity in the importer-exporter relationship : the relative efficacy of economic versus social factors
Lee, Dong-Jin
;
Jeong, Insik
;
Lee, Hyoung Tark
;
Sung, Hye Jin
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 9-22
Persistent link: https://www.econbiz.de/10003650391
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7
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis
;
Katsikeas, Constantine S.
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
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8
Relationship marketing
Godson, Mark
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003770381
Saved in:
9
Markenwirkungen in der Automobilzulieferindustrie : ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772597
Saved in:
10
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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