Selecting appropriate and resilient suppliers is an important issue in supply chain management (SCM) literature. Making an effective decision on this issue can decrease external risks and disruptions, purchase costs, and delay times and also guarantees business continuity in the event of...

This research paper attempts to address the issue related to the importance and effectiveness of relationship building efforts made by a seller that are aimed at both acquiring new and retaining existing consumers. The relative importance of different kind of relationship marketing programs is...