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Store manager-store performance relationship : a research note

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Architectural innovation and the emergence of a dominant design : the effects of strategic sourcing on performance

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The contingency value of the partner firm's customer assets in a business-to-business relationship

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Manufacturers' acquiescence to buyers' sourcing requests in industrial markets

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Impact of component supplier branding on profitability

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Impact of Component Supplier Branding on Profitability

Worm, Stefan - 2017

In recent years, many business-to-business (B2B) component supplier (CS) firms have added branding to their marketing toolbox. By extending the logic of ingredient branding to B2B components, they aim to create “pull” from B2B end customers by building a strong CS brand image among their...

Persistent link: https://www.econbiz.de/10012960337