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Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai - In: Journal of business research : JBR 63 (2010) 3, pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
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The relationship marketing view of the customer and the service dominant logic perspective
Gruen, Thomas W.; Hofstetter, Joerg S. - In: Journal of business market management : jbm 4 (2010) 4, pp. 231-245
Persistent link: https://www.econbiz.de/10008758129
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Manufacturer-reseller e-business arrangements : the impact of inequity on relationship performance and the moderating role of dependence
Osmonbekov, Talai; Gruen, Thomas - In: Industrial marketing management : the international … 42 (2013) 6, pp. 872-879
Persistent link: https://www.econbiz.de/10010211262
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Theoretical model of e-business infusion in manufacturer-reseller relationships
Osmonbekov, Talai; Xie, Frank Tian; Johnston, Wesley - In: Journal of business market management : jbm 3 (2009) 4, pp. 227-238
Persistent link: https://www.econbiz.de/10003911653
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The impact of e-business infusion on channel coordination, conflict and reseller performance
Osmonbekov, Talai; Bello, Daniel C.; Gilliland, David I. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 778-784
Persistent link: https://www.econbiz.de/10003893189