Narrow search
Showing 1 - 8 of 8
Cover Image
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Cover Image
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
Cover Image
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (ed.); Vargo, Stephen L. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003082068
Cover Image
Special issue on relationship and service-dominant logic
Vargo, Stephen L. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008758126
Cover Image
An identification-based model of supplier-retailer communication
Sindhav, Birud G.; Lusch, Robert F. - In: Journal of marketing channels : ... distribution … 15 (2007/08) 4, pp. 281-314
Persistent link: https://www.econbiz.de/10003768565
Cover Image
An analysis of supply chain collaborations and their effect on performance outcomes
Zacharia, Zach G.; Nix, Nancy W.; Lusch, Robert F. - In: Journal of business logistics : JBL 30 (2009) 2, pp. 101-123
Persistent link: https://www.econbiz.de/10003950095
Cover Image
Capabilities that enhance outcomes of an episodic supply chain collaboration
Zacharia, Zach G.; Nix, Nancy W.; Lusch, Robert F. - In: Journal of operations management 29 (2011) 6, pp. 591-603
Persistent link: https://www.econbiz.de/10009229202
Cover Image
Protecting relational assets : a pre and post field study of a horizontal business combination
Lusch, Robert F.; Brown, James R.; O'Brien, Matthew - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 175-197
Persistent link: https://www.econbiz.de/10009012600