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Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Shams, S. M. Riad - In: Journal of advances in management research : JAMR 12 (2015) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10011507416
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The central role of a company's technological reputation in enhancing customer performance in the B2B context of SMEs
Agostini, Lara; Nosella, Anna - In: Journal of engineering and technology management : JET-M 42 (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011630563
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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Marketing communications : CIM coursebook
Amsterdam [u.a.] : Butterworth-Heinemann - Nachgewiesen 2003/04(2003) -
Persistent link: https://www.econbiz.de/10001820080
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Building a sustainable relationship between customers and marketers
Kushwaha, Bijay Prasad; Singh, Raj Kumar; Varghese, Nikhil - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 241-258
Persistent link: https://www.econbiz.de/10015057587
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Ingredient Branding als Königsweg der Differenzierung zwische B2C und B2B
Gusko, Michael - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 148-180). 2010
Persistent link: https://www.econbiz.de/10003924977
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Store performance optimization : demand and supply side implications
Mohr, Stefan - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658278
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On-demand customization and channel strategies
Chen, Li; Cui, Yao; Lee, Hau Leung - In: Channel strategies and marketing mix in a connected world, (pp. 165-192). 2020
Persistent link: https://www.econbiz.de/10012146863
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B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641
Persistent link: https://www.econbiz.de/10012291402