Narrow search
Showing 1 - 10 of 3,398
Cover Image
Nachfrageorientierte Produktgestaltung auf Investitionsgütermärkten
Schmidt-Gallas, Dirk - 1998
Persistent link: https://www.econbiz.de/10000676143
Cover Image
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
Cover Image
Organizational processes for B2B services IMC data quality
Zahay, Debra L.; Peltier, James; Krishen, Anjala S.; … - In: The journal of business & industrial marketing 29 (2014) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
Cover Image
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan; Niersbach, Barbara; Ivens, Björn Sven - In: The journal of business & industrial marketing 38 (2023) 2, pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Cover Image
Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine - 2010
Persistent link: https://www.econbiz.de/10003870974
Cover Image
Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
Cover Image
Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches
Falkenreck, Christine - 2010
Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...
Persistent link: https://www.econbiz.de/10013521317
Cover Image
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999
Persistent link: https://www.econbiz.de/10000667810
Cover Image
Migrating from products to solutions : an exploration of system support in the UK defense industry
Kapletia, Dharm; Probert, David - In: Industrial marketing management : the international … 39 (2010) 4, pp. 582-592
Persistent link: https://www.econbiz.de/10003983989