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Integrating marketing and supplier network management
Jüttner, Uta; Christopher, Martin; Deigendesch, Thomas E. - In: The SAGE handbook of strategic supply management, (pp. 136-154). 2013
Persistent link: https://www.econbiz.de/10009707618
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The role of marketing in creating a supply chain orientation within the firm
Jüttner, Uta; Christopher, Martin - In: International journal of logistics : research and … 16 (2013) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10009786641
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Solution readiness : a guiding framework for supplier firms
Jüttner, Uta; Windler, Katharina; Michel, Stefan; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10009782543
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B2B : a shift from owning to sharing? : how sharing facilitates new business-to-business relationships between small and medium-sized enterprises
Huber, Sebastian; Berge, Karina von dem; Burri, Simona; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 39 (2022) 3, pp. 30-37
Persistent link: https://www.econbiz.de/10013194050
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Identifying the right solution customers : a managerial methodology
Windler, Katharina; Jüttner, Uta; Michel, Stefan; … - In: Industrial marketing management : the international … 60 (2017), pp. 173-186
Persistent link: https://www.econbiz.de/10011672093