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~subject:"Supplier relationship management"
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Supplier relationship management
Theory
44
Theorie
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Marketing
32
Consumer behaviour
28
Estimation theory
28
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28
Schätztheorie
28
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21
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19
Beziehungsmarketing
18
Relationship marketing
18
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Statistischer Fehler
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Market research
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12
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Method of moments
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Advertising effects
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Werbewirkung
11
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10
Niederlande
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Schätzung
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Firm performance
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Lieferantenmanagement
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Netherlands
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Unternehmenserfolg
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Werbung
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Advertising
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Deutschland
8
Marketing management
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Marketingmanagement
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panel data
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Doorn, Jenny van
8
Backhaus, Klaus
2
Verhoef, Peter C.
2
Cambra-Fierro, Jesús
1
Herbst, Uta
1
Leeflang, Peter
1
Melero-Polo, Iguácel
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Sesé, F. Javier
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Spring, P. N.
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Journal of service research : JSR
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of marketing
1
MSI reports : working paper series
1
Marktdynamik und Innovation : Gedächtnisschrift für Hans-Jürgen Ewers
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Pricing-Forschung in Deutschland
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ECONIS (ZBW)
9
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1
Interactions between consumers and firms : identifying the direct mail-prone consumer
Spring, P. N.
;
Wansbeek, Tom
;
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001517989
Saved in:
2
Is there a halo effect in satisfaction formation in business-to-business services?
Doorn, Jenny van
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 124-141
Persistent link: https://www.econbiz.de/10003776094
Saved in:
3
Zufriedenheitsforschung im Industriegütermarketing : welche Forschungsaufgaben ergeben sich, wenn Kundenzufriedenheit als dynamisches Phänomen betrachtet wird?
Doorn, Jenny van
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 201-219)
.
2007
Persistent link: https://www.econbiz.de/10003435676
Saved in:
4
Zufriedenheitsdynamik : eine Panelanalyse bei industriellen Dienstleistungen
Doorn, Jenny van
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002071222
Saved in:
5
Zufriedenheitsdynamik bei gewerblichen Verkehrsdienstleistungen
Backhaus, Klaus
;
Doorn, Jenny van
- In:
Marktdynamik und Innovation : Gedächtnisschrift für …
,
(pp. 249-272)
.
2004
Persistent link: https://www.econbiz.de/10001996692
Saved in:
6
Managing customer relationships in business markets : the role of critical incidents
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 27-50
Persistent link: https://www.econbiz.de/10003605771
Saved in:
7
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
8
Preisverhandlungen im B2B-Marketing
Backhaus, Klaus
;
Wilken, Robert
;
Doorn, Jenny van
; …
- In:
Pricing-Forschung in Deutschland
,
(pp. 1-15)
.
2005
Persistent link: https://www.econbiz.de/10003272479
Saved in:
9
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
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