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Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric; Li, Xiaoling; Huang, Minxue; Palmatier, … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui; Lee, Jongkuk; Fang, Eric; Ma, Shuang - In: Journal of marketing 81 (2017) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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The role of marketing channels in supply chain management
Kozlenkova, Irina V.; Hult, G. Tomas M.; Lund, Donald J.; … - In: Journal of retailing 91 (2015) 4, pp. 586-609
Persistent link: https://www.econbiz.de/10011422438
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Online relationship marketing
Steinhoff, Lena; Griffith, Denni Arli; Weaven, Scott; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
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Interfirm relational drivers of customer value
Palmatier, Robert W. - In: Journal of marketing 72 (2008) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv - In: Journal of marketing 71 (2007) 4, pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
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Poisoning relationships : perceived unfairness in channels of distribution
Samaha, Stephen A.; Palmatier, Robert W.; Dant, Rajiv P. - In: Journal of marketing 75 (2011) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10009161335
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The evolution of marketing channels : trends and research directions
Watson, George F., IV.; Worm, Stefan; Palmatier, Robert W. - In: Journal of retailing 91 (2015) 4, pp. 546-568
Persistent link: https://www.econbiz.de/10011422341