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The strategic impact of references in business markets
Godes, David - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun; Chan, Delphine Ya-Chu; Yang, Chin-Fang; … - In: The journal of business & industrial marketing 30 (2015) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela; Cantù, Chiara - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.; Netzer, Oded; Ansari, Asim - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
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Supplier-selected referrals
Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 78 (2014) 2, pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
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Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores; Bueno Avila, Salvador; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
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Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David; Fenneteau, Hervé; Paché, Gilles - In: The journal of business & industrial marketing 31 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899