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Customer-salesperson price negotiations during exceptional demand contractions
Cardy, Claire; Chaker, Nawar N.; Habel, Johannes; … - In: Journal of service research 26 (2023) 3, pp. 351-370
Persistent link: https://www.econbiz.de/10014325993
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Exploring changes in organizational purchasing behaviors brought about by COVID-19 as a catalyst for new directions in sales research
Bonney, Leff; Beeler, Lisa; Chaker, Nawar N. - In: Journal of personal selling & sales management 42 (2022) 4, pp. 339-357
Persistent link: https://www.econbiz.de/10013484575
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Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.; Rutherford, Brian A. - In: The journal of business & industrial marketing 29 (2014) 5, pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
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Predictors of buyer-seller firm conflict
Rutherford, Brian N.; Anaza, Nwamaka A.; Phillips, … - In: Journal of marketing theory and practice 20 (2012) 2, pp. 161-171
Persistent link: https://www.econbiz.de/10009551724
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Multisource commitment to suppliers and salespeople
Anaza, Nwamaka A.; Rutherford, Brian N. - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 171-188
Persistent link: https://www.econbiz.de/10009271373
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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; … - In: Industrial marketing management : the international … 109 (2023), pp. 90-105
Persistent link: https://www.econbiz.de/10014282228