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~subject:"Supplier relationship management"
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Supplier relationship management
Consumer behaviour
51
Konsumentenverhalten
49
Relationship marketing
41
Beziehungsmarketing
38
Brand management
24
Markenführung
23
Brand image
21
Markenimage
21
Australia
16
Lieferantenmanagement
16
Australien
15
Customer satisfaction
14
Brand
13
Kundenzufriedenheit
13
Markenartikel
13
Theorie
12
Theory
12
B-to-B-Marketing
10
Business-to-business marketing
10
Service quality
10
Corporate social responsibility
9
Dienstleistungsqualität
9
Innovation
9
Advertising
8
Confidence
8
Marketing management
8
Marketingmanagement
8
Vertrauen
8
Customer integration
7
Dienstleistungssektor
7
Kundenintegration
7
Service industry
7
Social Web
7
Social web
7
USA
7
Brand loyalty
6
Corporate Social Responsibility
6
Innovation management
6
Innovationsmanagement
6
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English
16
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Nyadzayo, Munyaradzi W.
8
Casidy, Riza
7
Mohan, Mayoor
5
Nyadzayo, Munyaradzi
4
Thaichon, Park
3
Johnson, Lester W.
2
Leckie, Civilai
2
Matanda, Margaret J.
2
Bandara, Sumangala
1
Bove, Liliana L.
1
Brown, Brian
1
Ewing, Michael
1
Feng, Shanfei
1
Fready, Samby
1
Gupta, Samir
1
Hewege, Chandana
1
Karunaratna, Amal Randhir
1
Lasrado, Flevy
1
Lobo, Antonio
1
Pervan, Simon J.
1
Rajaguru, Rajesh
1
Vel, Prakash
1
Whitwell, Gregory J.
1
Widing, Robert E., II
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Zhou, Jing
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Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
5
Asia Pacific journal of marketing and logistics
1
International marketing ; Vol. 3
1
Journal of business research : JBR
1
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ECONIS (ZBW)
16
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Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
2
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
3
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
4
Reciprocity as a key stabilizing norm of interpersonal marketing relationships : scale development and validation
Pervan, Simon J.
;
Bove, Liliana L.
;
Johnson, Lester W.
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10003810418
Saved in:
5
Initiating and maintaining export channel intermediary relationships
Karunaratna, Amal Randhir
;
Johnson, Lester W.
-
2008
Persistent link: https://www.econbiz.de/10003657196
Saved in:
6
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
7
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
8
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
9
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
10
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
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