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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003611770
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Virtual interorganizational relationships in business-to-business electronic markets : heterogeneity in the effects of organizational interdependence on relational outcomes
Mallapragada, Girish; Grewal, Rajdeep; Mehta, Raj; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 610-628
Persistent link: https://www.econbiz.de/10011340268
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Marketing channels in foreign markets : control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship
Grewal, Rajdeep; Kumar, Alok; Mallapragada, Girish; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 378-398
Persistent link: https://www.econbiz.de/10009755686
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Supplier-selected referrals
Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 78 (2014) 2, pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep; Sridhar, Shrihari - In: Journal of marketing 85 (2021) 1, pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
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Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep; … - In: Journal of marketing 81 (2017) 2, pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
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Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep; Saini, Amit; Kumar, Alok; Dwyer, F. R.; … - In: Journal of marketing 82 (2018) 4, pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
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Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 83 (2019) 1, pp. 108-132
Persistent link: https://www.econbiz.de/10012175847