Showing 1 - 10 of 677
Sustainability concerns are receiving increasingly attention by society and in turn, the food sector and consumers as the food sector’s final customers. Investments towards improvements in sustainability along the chain are usually not evenly distributed along the chain which affects the...
Persistent link: https://www.econbiz.de/10011249610
Persistent link: https://www.econbiz.de/10011530210
Persistent link: https://www.econbiz.de/10010207614
Persistent link: https://www.econbiz.de/10011590601
Persistent link: https://www.econbiz.de/10011974914
Persistent link: https://www.econbiz.de/10014436681
Persistent link: https://www.econbiz.de/10014307649
Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand …'s advertising effort, performing this task both in the static and in the dynamic game. then, I show that an analogous result emerges …'s advertising effort; and (ii) by using a contract which is linear in the brand equity, in the dynamic case. …
Persistent link: https://www.econbiz.de/10011730985
Persistent link: https://www.econbiz.de/10012196930
Persistent link: https://www.econbiz.de/10012505610