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New product design under channel acceptance : brick-and-mortar, online-exclusive, or brick-and-click
Luo, Lan; Sun, Jiong - In: Production and operations management : an international … 25 (2016) 12, pp. 2014-2034
Persistent link: https://www.econbiz.de/10011628203
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Stimulating early adoption of new products through channel disintegration
Ramanan, Ram N. V.; Bhargava, Hemant K. - In: Production and operations management : an international … 23 (2014) 10, pp. 1681-1689
Persistent link: https://www.econbiz.de/10010464974
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Channel incentives in sharing new product demand information and robust contracts
Liu, Heng; Özer, Özalp - In: European journal of operational research : EJOR 207 (2010) 3, pp. 1341-1349
Persistent link: https://www.econbiz.de/10008702204
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Channel Incentives in Sharing New Product Demand Information and Robust Contracts
Özer, Özalp - 2018
Demand for a new product is often highly uncertain. As the developer of a new product, the manufacturer may reduce the uncertainty of the product's demand through observing progress in his product development process or receiving demand signals directly from customers. This paper first shows...
Persistent link: https://www.econbiz.de/10012932520
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How to measure the efficiency of the diffusion of innovation in the supply chain : proposed methodology
Laskowska-Rutkowska, Aleksandra - In: Global business & economics review 20 (2018) 5/6, pp. 558-572
Persistent link: https://www.econbiz.de/10012126526
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Cooperative Advertising with accrual rate in a dynamic supply chain
Zhang, Juan; Gou, Qinglong; Li, Susan; Huang, Zhimin - In: Dynamic games and applications : DGA 7 (2017) 1, pp. 112-130
Persistent link: https://www.econbiz.de/10011804955
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Coordinating ordering, pricing and advertising policies for a supply chain with random demand and two production modes
Wang, Sheng-dong; Zhou, Yong-wu; Wang, Jun-ping - In: International journal of production economics 126 (2010) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10003995271
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Channel selection and co-op advertising in ecommerce age
Liu, Yongmei; Sun, Yuhua - 2013
Persistent link: https://www.econbiz.de/10010188091
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Supply chain coordination through cooperative advertising with reference price effect
Zhang, Juan; Gou, Qinglong; Liang, Liang; Huang, Zhimin - In: Omega : the international journal of management science 41 (2013) 2, pp. 345-353
Persistent link: https://www.econbiz.de/10009682175
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Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of the Operational Research Society 73 (2022) 10, pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442