Li, Yuefeng; Khouja, Moutaz; Pan, Jingming; Zhou, Jing - 2022
``Buy-One-Get-One" (BOGO) promotions have become popular. With BOGO, the first unit is sold for the regular price, and the second unit is discounted. We analyze BOGO in manufacturer-retailer supply chains. We identify conditions under which BOGO outperforms price reduction (PR) and everyday low...