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marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta … a strong influence on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive … model in agricultural inputs entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage …
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Intro -- Contents -- Acknowledgments -- 1 The Politics of "Big-Brand Sustainability" -- 2 The Eco-Business Setting -- 3 The Eco-Business Market Advantage -- 4 Eco-Business Tools of Supply-Chain Power -- 5 The Supply-Chain Eco-Business of Brand Growth -- 6 Eco-Business Governance -- Notes --...
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