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Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris - In: Global business & economics review 17 (2015) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
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The meaning and uses of cause-related marketing
Ikiebey, Godson; Omovbude, Rita; Shogbanmu, Segun; … - In: The marketing review 15 (2015) 3, pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
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Cause-Related Marketing : Case Studies From a Global Perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021 - 1st ed. 2021.
for Social Innovation: Helping People to Reimagine Plastic Recycling and Sustainability -- Villavicencio - Banco de …
Persistent link: https://www.econbiz.de/10012496254
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Aligning company's business goals, social responsibility and employee happiness in the banking industry
Wulandari, Nuri; Gantara, Audyan Tri; Wijayanti, Retno … - In: The journal of management development 43 (2024) 2, pp. 222-235
Persistent link: https://www.econbiz.de/10015056046
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012395722
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Sustainability living in a carbon-priced economy : "shoulds" and "woulds," making amends and sustainability guilt
Jayaratne, Menuka; Sullivan Mort, Gillian; Clare, D’Souza - In: Journal of nonprofit & public sector marketing 27 (2015) 3, pp. 285-306
Persistent link: https://www.econbiz.de/10011385775
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Environmental cause marketing
Basil, Debra Z.; Runté, Mary; Liebetrau, Jennifer - In: Business strategies for sustainability, (pp. 316-334). 2019
Persistent link: https://www.econbiz.de/10011933081
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CO2 offsetting companies as consumer responsibility innovation
Negacz, Katarzyna; Para, Anna - In: Economic and environmental studies : a journal for … 14 (2014) 4, pp. 413-425
The aim of this paper is to examine the role of CO2 offsetting enterprises in pursuing the concept of sustainable development. The authors analyze business model, innovative potential and the impact of these companies on the consumers. Research methods used in the paper are the literature...
Persistent link: https://www.econbiz.de/10010526445
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Consumer-related food waste : role of food marketing and retailers and potential for action
Aschemann-Witzel, Jessica; Hooge, Ilona E. de; Normann, Anne - In: Journal of international food & agribusiness marketing … 28 (2016) 3, pp. 271-285
Persistent link: https://www.econbiz.de/10011537039
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Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 21 (2014) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010234577