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The influence of social vision, social networks, and financial return on social SME sustainability

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Green marketing in emerging economies : a communications perspective

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Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam

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Green Marketing in Emerging Economies : A Communications Perspective

Mogaji, Emmanuel (ed.); Adeola, Ogechi (ed.); … - 2022 - 1st ed. 2022.

Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3:...

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Sustainable consumption practices in Indian households : a saga of environment management linked to Indian ethos and generational differences

Jaspreet Kaur; Mogaji, Emmanuel; Wadera, Deepti; Gupta, … - In: Society and business review 17 (2022) 3, pp. 441-468

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Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023

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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer...

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Financial Services in Nigeria : The Path Towards Financial Inclusion, Economic Development and Sustainable Growth

Soetan, Taiwo O.; Mogaji, Emmanuel - 2024

Chapter 1. Introduction -- Chapter 2. Financial Services in Nigeria -- Chapter 3. Financial Services Providers -- Chapter 4. Financial Services Regulators -- Chapter 5. Financial Services Consumers -- Chapter 6. Financial Services Marketing -- Chapter 7. Financial Inclusion in Nigeria -- Chapter...

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Empowering women agriculture entrepreneurs : banks' role in achieving sustainable development goals

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