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Effekte von Anzeigenhäufungen...
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Werbung
14,650
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10,633
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4,712
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4,656
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3,554
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3,548
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1,637
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Hudders, Liselot
10
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5
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5
Galeotti, Andrea
5
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5
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5
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4
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4
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3
Bakir, Aysen
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3
Hoy, Mariea Grubbs
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Ilicic, Jasmina
3
Karle, Heiko
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Mei, Shue
3
Moraga-González, José Luis
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Nicolini, Valentina
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Reeve, Belinda
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Reiff, Joseph
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Reijmersdal, Eva A. van
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Soni, Pavleen
3
Vanwesenbeeck, Ini
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Yu, Jungju
3
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2
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2
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Young consumers : insight and ideas for responsible marketers
22
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
11
Journal of advertising research
10
Marketing science
9
International journal of consumer studies
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Health marketing quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Journal of promotion management : innovations in planning and applied research
5
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of current issues and research in advertising : JCIRA
4
Journal of fashion marketing and management
4
Journal of food products marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Operations research
4
Discussion papers / CEPR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Review of industrial organization : RIO
3
Sydney Law School Research Paper
3
Technological forecasting & social change : an international journal
3
Anthropology and business
2
Application of gaming in new media marketing
2
Australasian marketing journal
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Cogent business & management
2
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2
Economics Department working paper
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
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ECONIS (ZBW)
429
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1
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429
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1
Kinder und Jugendliche als Zielgruppe des Erlebnismarketings :
Werbung
in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
Saved in:
2
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
3
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
Saved in:
4
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
5
On the importance of social integration for minority targeting effectiveness
Antioco, Michael
;
Vanhamme, Joëlle
;
Hardy, Anaïk
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
Saved in:
6
Does press advertising foster the "pensée unique"?
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001461707
Saved in:
7
Die Folgen der Low- und High-End-Polarisierung auf die Marketingkommunikation der deutschen Automobilindustrie
Iperen, Rudolf v.
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 33-52)
.
2008
Persistent link: https://www.econbiz.de/10003759616
Saved in:
8
Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.
;
Matzler, Kurt
;
Szykman, Lisa R.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
Saved in:
9
Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana
;
Johnson, Kim P.
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
Saved in:
10
Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.
;
Hyatt, Eva M.
;
Thompson, Lisa Petty
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
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