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Millionengrab Werbung : die Sü...
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Target group
Werbewirkung
8,003
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7,775
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4,044
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3,950
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3,886
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3,644
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3,629
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2,159
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1,371
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486
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442
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Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Galeotti, Andrea
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Zhong, Weijun
3
Abou Nabout, Nadia
2
Ahmadi, Iman
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
2
Auty, Susan
2
Baxter, Stacey M.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
2
Bruhn, Manfred
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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1
ICORIA <12., 2013, Zagreb>
1
OECD
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OECD / Committee on Consumer Policy
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OECD / Directorate for Science, Technology and Industry
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Journal of advertising research
21
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing letters : a journal of research in marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of fashion marketing and management
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Health marketing quarterly
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Global journal of business research : GJBR
2
International journal of electronic business
2
International journal of industrial organization
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
381
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1
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381
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1
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
Saved in:
2
Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana
;
Johnson, Kim P.
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
Saved in:
3
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
4
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
5
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
6
Die Folgen der Low- und High-End-Polarisierung auf die Marketingkommunikation der deutschen Automobilindustrie
Iperen, Rudolf v.
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 33-52)
.
2008
Persistent link: https://www.econbiz.de/10003759616
Saved in:
7
The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine
;
Shaw, Ping
;
Cheng, Hong
- In:
The advertising and consumer culture reader
,
(pp. 193-206)
.
2009
Persistent link: https://www.econbiz.de/10003848381
Saved in:
8
Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.
;
Hyatt, Eva M.
;
Thompson, Lisa Petty
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
Saved in:
9
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
10
Evidence on the marketing approaches targeting gay and lesbian consumers
Baxter, Susan
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003955511
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