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Kinder und Jugendliche als Zielgruppe des Erlebnismarketings : Werbung in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von; Steffensen, Bernd - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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On the importance of social integration for minority targeting effectiveness
Antioco, Michael; Vanhamme, Joëlle; Hardy, Anaïk; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
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Die Folgen der Low- und High-End-Polarisierung auf die Marketingkommunikation der deutschen Automobilindustrie
Iperen, Rudolf v. - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 33-52). 2008
Persistent link: https://www.econbiz.de/10003759616
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The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine; Shaw, Ping; Cheng, Hong - In: The advertising and consumer culture reader, (pp. 193-206). 2009
Persistent link: https://www.econbiz.de/10003848381
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Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.; Hyatt, Eva M.; Thompson, Lisa Petty - In: Journal of fashion marketing and management 13 (2009) 3, pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
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Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.; Hisaw, Lisa; Illes, Judy - In: Health marketing quarterly 26 (2009/10) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
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Evidence on the marketing approaches targeting gay and lesbian consumers
Baxter, Susan - In: Global journal of business research : GJBR 4 (2010) 2, pp. 125-139
Persistent link: https://www.econbiz.de/10003955511
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Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.; Matzler, Kurt; Szykman, Lisa R. - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
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Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St. - In: Journal of business & economics research 8 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003946759