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Provocateur : images of women and minorities in advertising
Cortese, Anthony J. - 2016 - Fourth edition
Persistent link: https://www.econbiz.de/10011405539
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Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K. - In: Media-Perspektiven (2008) 6, pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
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The effect the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone - In: Advertising and communication : proceedings 4th …, (pp. 41-54). 2005
Persistent link: https://www.econbiz.de/10003353597
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Mit Zielgruppen kommunizieren: finanzspezifische Zielgruppen
Dierks, Sven - In: Handbuch Kommunikationsmanagement, (pp. 97-108). 2005
Persistent link: https://www.econbiz.de/10003314890
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Get slightly famous : become a celebrity in your field and attract more business with less effort
Van Yoder, Steven - 2007 - 2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10003463221
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The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: International advertising and communication : current …, (pp. 69-88). 2006
Persistent link: https://www.econbiz.de/10003378104
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Targeted advertising as a signal
Anand, Bharat N.; Shachar, Ron - In: Quantitative marketing and economics : QME 7 (2009) 3, pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
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The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen; Riebe, Erica - In: Journal of marketing communications 17 (2011) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10008907777