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What are bottom of the pyramid markets and why do they matter?
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
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Designing better markets for people at the bottom of the pyramid : bottom-up market design
Chakrabarti, Ronika; Mason, Katy - In: Concerned markets : economic ordering for multiple values, (pp. 153-177). 2014
Persistent link: https://www.econbiz.de/10010462799
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Markets and marketing at the bottom of the pyramid
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 17 (2017) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10011824973