Designing better markets for people at the bottom of the pyramid : bottom-up market design
Ronika Chakrabarti and Katy Mason
| Year of publication: |
2014
|
|---|---|
| Authors: | Chakrabarti, Ronika ; Mason, Katy |
| Published in: |
Concerned markets : economic ordering for multiple values. - Cheltenham : Elgar, ISBN 1-78254-973-0. - 2014, p. 153-177
|
| Subject: | Armut | Poverty | Zielgruppe | Target group | Marketing | Entwicklungsländer | Developing countries |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462799