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~subject:"Technische Effizienz"
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Technische Effizienz
Online-Marketing
13,229
Internet marketing
13,113
Data envelopment analysis
9,474
Data-Envelopment-Analyse
8,749
Werbewirkung
8,022
Advertising effects
7,795
Konsumentenverhalten
7,053
Consumer behaviour
7,046
Social Web
6,018
Social web
6,011
Technical efficiency
4,511
Werbung
4,375
Advertising
4,333
Theorie
2,967
Theory
2,940
Markenführung
2,487
Brand management
2,485
Efficiency
2,406
Electronic Commerce
2,173
Online-Handel
2,078
Online retailing
2,075
E-commerce
2,033
Effizienz
1,895
Viral marketing
1,875
Virales Marketing
1,873
Beziehungsmarketing
1,744
Relationship marketing
1,740
Markenimage
1,732
Brand image
1,714
Marketingmanagement
1,535
Marketing management
1,519
data envelopment analysis
1,507
USA
1,394
United States
1,377
Bank
1,321
Internet
1,317
Productivity
1,263
Produktivität
1,218
Data Envelopment Analysis
1,188
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Undetermined
1,785
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974
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3,713
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782
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3
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3,520
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364
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331
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176
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41
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6
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6
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5
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5
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5
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5
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4
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4,374
German
82
Italian
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7
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5
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1
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Zelenyuk, Valentin
52
Aparicio, Juan
48
Simar, Léopold
42
Zhu, Joe
42
Ray, Subhash C.
34
Barros, Carlos Pestana
33
Wanke, Peter
33
Yu, Ming-miin
33
Liang, Liang
31
Emrouznejad, Ali
30
Cook, Wade D.
28
Pastor, Jesús T.
27
Fadzlan Sufian
25
Fukuyama, Hirofumi
25
Kao, Chiang
25
Färe, Rolf
23
Tzeremes, Nickolaos G.
23
Wu, Jie
23
Agasisti, Tommaso
20
Chiu, Yung-ho
20
Førsund, Finn R.
20
Amirteimoori, Alireza
19
Lozano, Sebastián
19
Oude Lansink, Alfons G. J. M.
19
Saen, Reza Farzipoor
19
Tone, Kaoru
19
Nijkamp, Peter
18
Toloo, Mehdi
17
Zhu, Qingyuan
17
Zofío, José L.
17
Asmild, Mette
16
Matousek, Roman
16
Wilson, Paul W.
16
Afonso, António
15
Cherchye, Laurens
15
Fakarudin Kamarudin
15
Peyrache, Antonio
15
An, Qingxian
14
Daraio, Cinzia
14
Johnes, Jill
14
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Loughborough University / Department of Economics
5
Ekonomiska forskningsinstitutet <Stockholm>
3
Institut für Agrarentwicklung in Mittel- und Osteuropa
3
Institute of European Finance <Bangor, Gwynedd>
2
Springer Fachmedien Wiesbaden
2
Università degli studi di Venezia / Dipartimento di scienze economiche
2
Österreichisches Institut für Wirtschaftsforschung
2
African Economic Research Consortium
1
Agricultural Land Markets - Efficiency and Regulation
1
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
1
Cornell University / Department of Agricultural Economics
1
Edward Elgar Publishing
1
Federal Reserve Bank of Dallas
1
Hellenic Workshop on Productivity and Efficiency Measurement <2, 2003, Patras>
1
INFER, International Network for Economic Research
1
International Conference on Data Envelopment Analysis <45., 2023, Guildford>
1
International Workshop on Efficiency and Productivity <2., 2018, Alicante>
1
Iowa State University / Center for Agricultural and Rural Development
1
North American Productivity Workshop <9., 2016, Quebec City, Canada>
1
OECD
1
OECD / Directorate for Science, Technology and Industry
1
Peter Lang GmbH
1
Research Workshop on State of the Art and Future Research in Efficiency Analysis <2001, Odense>
1
School of Accounting, Economics and Finance <Geelong>
1
School of Economics and Finance <Brisbane>
1
Sonderforschungsbereich Statistical Modelling of Nonlinear Dynamic Processes
1
Sosialøkonomisk Institutt
1
Surrey Energy Economics Centre
1
The Wharton Financial Institutions Center
1
Umeå Universitet / Institutionen för Nationalekonomi
1
University of Cambridge / Department of Applied Economics
1
University of Connecticut / Department of Economics
1
University of Leicester / Department of Economics
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
Universität Zürich
1
Verlag Dr. Kovač
1
Wissenschaftszentrum Berlin für Sozialforschung / Abteilung Arbeitsmarktpolitik und Beschäftigung
1
World Bank / Europe and Central Asia, Country Dept. I / Country Operations Division
1
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Published in...
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European journal of operational research : EJOR
268
Omega : the international journal of management science
122
Socio-economic planning sciences : the international journal of public sector decision-making
121
Journal of productivity analysis
101
Applied economics
94
Journal of the Operational Research Society
62
Energy economics
61
Journal of the Operational Research Society : OR
51
Journal of air transport management
40
Operational research : an international journal
40
Economic modelling
35
Working paper series / Centre for Efficiency and Productivity Analysis
34
International journal of production economics
33
Applied economics letters
32
Benchmarking : an international journal ; BIJ
29
International journal of productivity and quality management : IJPQM
28
Health care management science
27
Journal of productivity analysis : an official journal of the International Society for Efficiency and Productivity Analysis
24
International journal of shipping and transport logistics : IJSTL
22
International journal of economics and financial issues : IJEFI
21
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
20
Cogent economics & finance
19
Global business review
19
Technological forecasting & social change : an international journal
18
Economies : open access journal
17
RAIRO / Operations research
17
Tourism economics : the business and finance of tourism and recreation
17
International journal of business performance management
16
International journal of economics and finance
16
Journal of banking & finance
16
Working papers / University of Connecticut, Department of Economics
16
Computational economics
15
Computers & operations research : and their applications to problems of world concern ; an international journal
15
Economic research
15
INFOR : information systems and operational research
15
IMA journal of management mathematics
14
International journal of transport economics : IJTE
14
Agricultural economics : the journal of the International Association of Agricultural Economists
13
Benchmarking : an international journal
13
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
13
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Source
All
ECONIS (ZBW)
4,452
EconStor
39
OLC EcoSci
4
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
2
Efficiency evaluation in search advertising
Ayanso, Anteneh
;
Mokaya, Brian
- In:
Decision sciences : DS
44
(
2013
)
5
,
pp. 877-913
Persistent link: https://www.econbiz.de/10010221599
Saved in:
3
Messung der Werbeeffizienz : eine Untersuchung am Beispiel von Online-Werbung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Garde, Ulrich
-
2004
Persistent link: https://www.econbiz.de/10013430104
Saved in:
4
A DEA-based measurement of effectiveness of provincial image advertisement for local tourism destination : evidence from China
Wu, Hua-Qing
;
Liu, Yi-Xian
;
Zhuang, De-Lin
;
Zhu, Wei-Dong
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010406277
Saved in:
5
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
Bauer, Hans H.
(
ed.
);
Staat, Matthias
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003233092
Saved in:
6
Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim
-
2003
Persistent link: https://www.econbiz.de/10001740953
Saved in:
7
Advertising efficiency and profitability : evidence from the pharmaceutical industry
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 619-629
Persistent link: https://www.econbiz.de/10012291400
Saved in:
8
Divisional advertising efficiency in the consumer car purchase funnel : a network DEA approach
Choi, Kanghwa
- In:
Journal of the Operational Research Society
71
(
2020
)
9
,
pp. 1411-1425
Persistent link: https://www.econbiz.de/10012264783
Saved in:
9
Advertising expenses and operational performance : evidence from the global hotel industry
Polemis, Michael
;
Stengos, Thanasēs
;
Tzeremes, Nickolaos G.
- In:
Economics letters
192
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012508725
Saved in:
10
Embedding eWOM into efficiency DEA modelling : an application to the hospitality sector
Mariani, Marcello M.
;
Visani, Franco
- In:
International journal of hospitality management
80
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012058597
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