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Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan; Srinivasan, Raji; Vadakkepatt, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
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Homo Zappiens and the need for new education systems
Veen, Wim - In: Unternehmenskybernetik 2020 : betriebswirtschaftliche …, (pp. 57-65). 2009
Persistent link: https://www.econbiz.de/10003912909
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi S. (contributor); Tan, Margaret (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009424021
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Triple play and interactive digital pay TV
Zeng, Fanbin; Wu, Tianyi - In: Journal of management and strategy : JMS 3 (2012) 4, pp. 15-23
Persistent link: https://www.econbiz.de/10009718026
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Innovación y desarrollo de los cibermedios en España
Sádaba, Charo (ed.) - 2016
Persistent link: https://www.econbiz.de/10011480035
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Understanding distributional disruptions in the Interactive Digital Media eco-system
Tan, Margaret; Morales-Arroyo, Miguel - In: International journal of electronic business 11 (2014) 1, pp. 42-62
Persistent link: https://www.econbiz.de/10010390846
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209
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Interactive digital television : technologies and applications
Lekakos, George (contributor);  … - 2007
This book presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers,...
Persistent link: https://www.econbiz.de/10011726326
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028