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~subject:"Television advertising"
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Die deutsche Rundfunkordnung....
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Television advertising
Rundfunk
2,297
Fernsehprogramm
946
Television programme
825
Broadcast
781
Deutschland
746
Fernsehen
439
Germany
404
Vereinigte Staaten
359
Rundfunkpolitik
349
Television
317
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313
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Großbritannien
211
Theorie
186
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178
Rundfunksender
153
Broadcasting industry
151
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123
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Fernsehsender
109
Mediennutzung
109
Telekommunikation
109
Media usage
106
Television industry
102
Fernsehwerbung
97
Competition
94
Fernmeldewesen
94
Zeitung
93
Media industries
85
Mediensektor
85
Rundfunkrecht
79
Telecommunications
79
EU-Staaten
76
Medienökonomik
75
EU countries
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Filmwirtschaft
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Film industry
72
Media economics
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English
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German
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Pelsmacker, Patrick de
5
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
3
Kent, Robert J.
3
Laussel, Didier
3
Romaniuk, Jenni
3
Sonnac, Nathalie
3
Barrowclough, Diana
2
Beal, Virginia
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Etayo, Cristina
2
Giallombardo, Giovanni
2
Jiang, Houyuan
2
Lajos, Joseph
2
Miglionico, Giovanna
2
Mühl-Benninghaus, Wolfgang
2
Ordabayeva, Nailya
2
Pethig, Rüdiger
2
Rothbauer, Julia
2
Shi, Yang
2
Swaminathan, Srinivasan
2
Sánchez-Tabernero, Alfonso
2
Tegge, Svenja
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Artero, Juan P.
1
Bayo-Moriones, Alberto
1
Beasley, Fred
1
Bee, Colleen C.
1
Bellman, Steven
1
Berg, Christina
1
Bir, Ali Atif
1
Blind, Sofia
1
Blohm, Inga
1
Bollapragada, Srinivas
1
Book, Albert C.
1
Budzinski, Oliver
1
Bussieck, Michael
1
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Bureau of Economic and Business Research <Champaign, Ill.>
1
Nomos Verlagsgesellschaft
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Peter Lang GmbH
1
Technische Universität Ilmenau
1
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Journal of advertising research
8
The journal of media economics
4
Journal of advertising : official publication of the American Academy of Advertising
3
CESifo working papers
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of marketing communications
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Psychology & marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advertising in new formats and media : current research and implications for marketers
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Business history review
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
College of Business working papers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
Discussion papers / UCL, Département des Sciences Economiques
1
Economic development : journal of the Institute of Economics, Skopje
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
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1
Programmplanung im werbefinanzierten Fernsehen : eine Analyse unter besonderer Berücksichtigung des US-amerikanischen Free-TV
Holtmann, Klaus
-
1999
Persistent link: https://www.econbiz.de/10000682718
Saved in:
2
Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
Saved in:
3
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
4
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
5
Monoploy provision of tune-ins
Çelik, Levent
-
2008
Persistent link: https://www.econbiz.de/10003769992
Saved in:
6
Integrierte Geschäftsmodelle zur Bewirtschaftung personengebundener Aufmerksamkeit : das Beispiel der Daily Soap
Opitz, Christian
;
Hofmann, Kay H.
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
4
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003784236
Saved in:
7
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2008
Persistent link: https://www.econbiz.de/10003781373
Saved in:
8
Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L.
- In:
The advertising and consumer culture reader
,
(pp. 59-75)
.
2009
Persistent link: https://www.econbiz.de/10003848355
Saved in:
9
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
10
Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing
;
Calder, Bobby J.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
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