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~subject:"Television advertising"
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Television advertising
Product placement
452
Product Placement
413
Werbeträger
360
Advertising media
355
Werbewirkung
343
Advertising effects
339
Consumer behaviour
203
Konsumentenverhalten
203
Werbung
183
Advertising
154
Brand management
142
Markenführung
142
Deutschland
117
Werbeplanung
100
Advertising planning
96
Germany
94
Online-Marketing
90
Internet marketing
87
Marketing management
86
Marketingmanagement
86
Markenimage
85
Mediaplanung
85
Brand image
83
USA
82
United States
82
Computerspiel
66
Video game
65
Markenartikel
57
Brand
56
Film industry
48
Filmwirtschaft
48
Communication media
47
Fernsehwerbung
47
Kommunikationsmedien
47
Fernsehprogramm
46
Theorie
46
Theory
46
Television programme
44
Zielgruppe
42
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English
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German
5
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Pelsmacker, Patrick de
4
Reijmersdal, Eva A. van
4
Boerman, Sophie C.
3
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
3
Laussel, Didier
3
Neijens, Peter C.
3
Sonnac, Nathalie
3
Cunningham, Isabella
2
Davtyan, Davit
2
Lehu, Jean-Marc
2
Morales, Andrea C.
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Auty, Susan
1
Balachander, Subramanian
1
Ball, Jennifer Gerard
1
Bellman, Steven
1
Blanco-Fernández, Yolanda
1
Blind, Sofia
1
Buijzen, Moniek
1
Burton, Scot
1
Cain, Rita M.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Corkindale, David
1
De los Santos, Gilberto
1
Dix, Steve
1
Eelen, Jiska
1
Enke, Margit
1
Folse, Judith Anne Garretson
1
Foutz, Natasha Zhang
1
Garcia-Duque, Jorge
1
Gillespie, Brian
1
Goeree, Michelle Sovinsky
1
Goos, Peter
1
Hackley, Christopher E.
1
Heer, Carsten
1
Hong, Soonkwan
1
Huber, Frank
1
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International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
3
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Tourism management : research, policies, practice
2
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
Health marketing quarterly
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of targeting, measurement and analysis for marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Routledge studies in marketing
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of media economics
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
47
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1
The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.
;
Xu, Bing
;
Limbu, Yam
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
Saved in:
2
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
3
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
4
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
5
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
6
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
7
Die Zukunft der Fernsehwerbung : Produktion, Verbreitung und Rezeption von programmintegrierten Werbeformen in der Schweiz
Siegert, Gabriele
(
contributor
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003406430
Saved in:
8
Die Popularisierung der Werbung : Product Placement im französischen und deutschen Fernsehgespräch
Niederberger, Angelika
-
1998
Persistent link: https://www.econbiz.de/10000670375
Saved in:
9
The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003732680
Saved in:
10
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
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