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The television cult : prevalence of brand placements in an Indian reality show

Natarajan, Thamaraiselvan; Jayapal, Jegan; Gangadharan, … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 971-997

Persistent link: https://www.econbiz.de/10012623360

Product placement practices in prime-time television programmes in Hong Kong

Chan, Fong Yee; Lowe, Ben - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 984-1009

Persistent link: https://www.econbiz.de/10012492623

Mapping between placement strategies and placed product attributes in television programs

Chan, Fong Yee - In: Journal of marketing communications 26 (2020) 7, pp. 780-798

Persistent link: https://www.econbiz.de/10012314017

Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal

Natarajan, Thamaraiselvan; Jayapal, Jegan; Jegan, … - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 759-790

Persistent link: https://www.econbiz.de/10014287770

The Impact of Brand Placement and Brand Recall in Movies : Empirical Evidence from Malaysia

K. P. D. Balakrishnan, Bamini; Shazneem Md.Shuaib, Azlinda - 2013

Brand placement in movies is an emerging marketing dimension and strategy. These strategies are currently widely applied in films. The aim of this research is to explain the relationship between the acceptance of brand placement based on consumers’ perception and the brand recall towards brand...

Persistent link: https://www.econbiz.de/10014165801

How to mix brand placements in television programmes to maximise effectiveness

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670

Persistent link: https://www.econbiz.de/10011625862

How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015

Persistent link: https://www.econbiz.de/10011389610

The economic worth of product placement in prime-time television shows

Begy, Genevieve; Talwar, Vishal - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 253-275

Persistent link: https://www.econbiz.de/10011472497

Effects of Advertising and Product Placement on Television Audiences

Wilbur, Kenneth C.; Goeree, Michelle Sovinsky; Ridder, Geert - 2012

Digital video recorder proliferation and new commercial audience metrics are making television networks' revenues more … product placement affect television audiences. We estimate a random coefficients logit model of viewing demand for television …-time broadcast television from 2004 to 2007. We find that the median effect of a 10% rise in traditional advertising time is a 15 …

Persistent link: https://www.econbiz.de/10014047419

Switching before the pitch : exploring television channel changing before the ads even start

Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386

Persistent link: https://www.econbiz.de/10010227707

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